As a selling broker, what is one concern regarding competition?

The concern about competing with your own associates highlights a unique challenge in the real estate business. In many brokerage environments, real estate agents work closely together, often sharing resources and listings. However, this collaboration can also create tension when multiple agents within the same brokerage are vying for the same client or property.

This internal competition can lead to conflicts, such as agents undercutting each other on commission rates or competing for attention and recognition in front of clients. In addition, it may create a less cooperative atmosphere, where instead of working together for the benefit of the client, associates become rivals, potentially harming the overall effectiveness of the brokerage.

Understanding this dynamic is crucial for a selling broker, as managing relationships with associates can be just as important as competing with external brokers in the market. Balancing healthy competition with teamwork is key to achieving success within a brokerage.