How often should a real estate professional prospect for new business?

A real estate professional should prospect for new business continuously throughout their career because the nature of real estate requires consistent effort to build and maintain a client base. Real estate is a competitive field, and market conditions can change rapidly; therefore, regular prospecting helps agents stay connected with potential clients, understand market trends, and seize opportunities as they arise.

By engaging in continuous prospecting, professionals can create a robust network and foster relationships that can lead to referrals and repeat business. This ongoing effort also allows agents to adapt their strategies based on the market and their personal experiences, ensuring a sustainable career in real estate. Relying solely on busy seasons, monthly check-ins, or only during new listings would limit an agent's ability to maximize their outreach and business potential.