In what area should you keep your personal profile up to date?

Keeping your personal profile up to date in terms of business experience, education, and affiliations is essential for establishing credibility and professionalism in the real estate industry. This aspect reflects your qualifications, the knowledge you've gained through your education, and your professional connections, all of which can influence clients' perceptions.

Having an updated profile allows potential clients and colleagues to understand your expertise and background, which builds trust and can lead to more business opportunities. This information is crucial as it provides context for your capabilities as a real estate professional and helps you stand out in a competitive market.

While staying informed about clients' preferences, commission rates, and personal achievements is valuable, they do not carry the same weight in terms of establishing your professional credentials and authority in real estate.