What approach does pull marketing involve?

Pull marketing focuses on creating demand for a product or service by engaging and attracting customers, rather than pushing the product on them through aggressive sales tactics. The approach centers on building relationships and providing value, which encourages potential clients to come to the business.

By fostering these connections and establishing trust, businesses can create a loyal customer base that seeks out their offerings. This might involve content marketing, social media engagement, and other strategies aimed at creating interest and drawing clients in organically.

While advertising in newspapers, creating brochures, and door-to-door sales might involve reaching out to potential customers, these methods are more aligned with push marketing, where the emphasis is on direct selling and promoting products to customers instead of attracting them through relationship-building efforts.