What does consistency of contacts refer to in real estate?

Consistency of contacts in real estate refers to maintaining regular and predictable communication with the same group of people, such as potential buyers or leads. This approach builds familiarity and trust over time, making it more likely for contacts to remember you when they are ready to engage in a real estate transaction. By focusing prospecting efforts on the same individuals consistently, you nurture those relationships and can better track their needs and preferences.

This method contrasts with reaching out to various individuals at random, which lacks focus and may result in weaker connections. While utilizing different marketing channels and setting up a calling schedule are important strategies, they do not specifically encapsulate the core idea of being consistent with a targeted set of contacts. The emphasis on consistently reaching out to the same people makes option B the most appropriate answer.