Which marketing method emphasizes relationship-building with potential clients?

Pull marketing is centered on building relationships with potential clients by creating valuable content and experiences that attract them to a business. This method focuses on engaging the audience and encouraging interest through informative resources, social media interactions, and other content-driven strategies. By fostering a connection and establishing trust, businesses can nurture leads and ultimately convert them into clients, as opposed to traditional push methods where communication is often one-sided and less personal.

In contrast, options like direct mail, radio advertisements, and cold calling typically involve direct outreach with a strong sales focus, lacking the relational element that pull marketing prioritizes. These methods do not inherently cultivate a relationship; instead, they aim for immediate responses. Therefore, pull marketing stands out for its emphasis on long-term client relationships and engagement, making it the correct answer.